Mac and cheese by craft experience

I visited the Ralph's supermarket this afternoon. I observed the Mac and cheese aisle. I noticed the different variety of  mac and cheese offered by that brand. I will name you some,the original mac and cheese, the cheesy cheese, deluxe original cheese, the home style cheddar family dinner pack, the creamy Parmesan family pack,the easy mac and cheese, the cheesiest mac and cheese, and finally the cheddar explosion . All these kraft macaroni and cheeses products came in variety sizes, single size,  family size, and 6 to 12 single packs. It was kind of surprising to see all these varieties. One think I did not like was, the Kraft mac and cheese products were mixed with the store brand products. That is kind of confusing.The shelf was not organized the way I expected to be. Maybe that is the store trick to sell their products more and make the customers confuse.Anyway, I picked couple of different varieties and treating my family with Kraft mac and cheese for dinner tonight.